欧洲广告策划广告“云会展”未来的发展趋势所在|海外活动策划

欧洲广告策划广告“云会展”未来的发展趋势所在。

展会可以通俗地理解为在某个固定地点和时间里举办的某个行业或产业链企业供需双方的集体展销活动，也是企业推销产品、捕捉行业风向、开展合作交流的重要途径之一。

防疫期间，传统线下展会无法举行。为降低疫情对展览业的冲击，将线下展会挪到线上进行，不仅成为破局发展的一剂良方，也一定程度上可解企业燃眉之急。
01
国家政策鼓励线上办展
工业和信息化部副部长辛国斌不久前在国新办新闻发布会上表示，将通过加强产业链的稳定性，欧洲广告策划广告探索举办网上展销会、订货会等形式帮助企业解决当前存在的困难。多地目前正在积极开展“云展会”，以解决线下展会无法举行给企业和行业带来的影响。

The general office of the ministry of commerce of the People's Republic of China (mofcom) on Thursday issued a circular on the work of innovating the exhibition service model and fostering new drivers for the development of the exhibition industry. Among them mentioned, to promote the exhibition format innovation, actively guide, mobilize and support enterprises to hold online exhibitions，充分运用5G、VR/AR、大数据等现代信息技术手段，举办云展览，开展云展示、云对接、云洽谈、云签约；鼓励政府主办的线下展会率先线上开展，支持专业展会主办机构将线下品牌展会项目开通线上展览。

02
科技赋能助力新模式
企业把线下展会上进行的商务合作搬到了线上，成为全方位实现传统展会功能的“云展会”。“云展会”可借助移动互联网、数字化技术，将展会从线下延伸到线上，向所有展商和观众开放线上产品展览、供需对接、在线留言、社交沟通等多种功能。
“云展会”的实现，与5G、直播带货、VR直播等新技术手段的应用密不可分In the process of "face to face" to "screen to screen", making good use of the new technological means can not only expand the marketing channels for enterprises, enhance the ability to resist risks, but also make the exhibition organizers have a new exploration on the future exhibition mode.
 “云展会”一切操作均在云端，采购商可以选择自己想看的展品，并与展商进行直播互动，还能通过展品页面直接进行购买下单。直播在电脑端、手机网页端以及APP端都可以观看。VR技术则让客户面对屏幕就可看到产品细节甚至工厂情况。点击进入““云展会”，可以在VR样品间里查看商品全貌，突破时间和地域限制，Allow potential customers to visit the factory and experience the products and services on site.
03
欧洲广告策划广告“云展会”渐成全球新趋势
4月7日召开的国务院常务会议决定，第127届广交会将于6月中下旬在网上举办，广邀海内外客商在线展示产品。广交会场馆素有“亚洲最大的现代化展览中心”之称，这将是中国历史悠久的贸易盛会首次以网络形式举办。
商务部部长助理任鸿斌介绍，本届网上广交会将主要包括线上展示对接平台、跨境电商专区、直播营销服务三部分内容，We will build a 10×24 hour online foreign trade platform to provide online promotion, procurement connection, online negotiation and other services for exhibitors and purchasers, so that Chinese and foreign merchants can place orders and do business without leaving their homes.
不少由企业主办的新品发布会也由线下转移至线上。人工智能科技战"疫"研讨会暨科技成果线上展……都是线上展会的创新形式。Xiaomi, huawei, glory and other mobile phone manufacturers will be offline conference on the screen, in the form of live broadcast to launch a new generation of products. Recently held China council for the promotion of international trade, international conference and exhibition industry innovation and development conference,
Online exhibitions are not only a breakthrough for Chinese convention and exhibition institutions and enterprises in the face of the epidemic, but also a global trend. In late February, Facebook announced that the F8 developers' live conference, scheduled for may in SAN jose, calif., would be replaced by an online event. WWDC, apple's summer developer conference, will also be streamed live. The conference and exhibition industry's pragmatic response to the epidemic has also become a major initiative for innovative development.

欧洲广告策划广告会展业按下“暂停键”，互联创新服务却永不止步！特殊的发展环境激发了行业的创新潜力，招商引资、展会服务不仅没有停摆，还向着更便捷更智慧的模式发展。

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