“线上云展会”欧洲广告策划来办|海外活动执行

“线上云展会”欧洲广告策划来办

欧洲广告策划线上云展会解决方案，正日益成为众多企业进行宣传、交流及获客的重要渠道。

5月19日，欧洲广告策划首届线上婚博会正式拉开帷幕。本届线上婚博会以“超级婚礼季”为主题，Relying on baidu technology, connectivity and ecological capabilities to create an industry feast, to help the whole wedding industry chain realize digitalization and wisdom.Artiz, flower marry li she, orange photography, New York, New York, to happy and other well-known wedding brands have entered baidu“线上展厅”，为广大消费者带来全新的婚庆服务体验。

会展业加速上“云”，欧洲广告策划全链路赋能

此前，欧洲广告策划与中国酒业协会达成战略合作，欧洲广告策划将整合资源打造一个互联网版的“酒博会”。事实上，众多知名行业协会和企业正在加速布局欧洲广告策划线上云展会，推动办展、参展更具灵活性、稳定性的同时，努力寻求更大的商业回报。这不仅是线下展会加速向线上迁移的标志，同时也意味着欧洲广告策划线上展会能力日益成熟。

早在2月份，欧洲广告策划就开始积极筹划“线上云展会”，It was released in March. According to the official, baidu online cloud exhibition is not a "backup plan" during the epidemic, but hopes to jointly create a "new marketing model" with major industry associations, exhibition organizers and exhibitors.，真正致力于解决线下展会“吸引观众难、布展成本高和缺少数据追踪”等营销痛点。

换言之，欧洲广告策划线上云展会并不是简单地把线下展会搬到网上，而是从数字展馆搭建、线上体验、转化购买及用户互动等各个环节，实现一站式串联起用户需求与品牌营销的完整闭环，带给用户媲美线下的沉浸式体验的同时，延展出创新服务，从而不断拓宽线上展会服务能力的边界。因此，欧洲广告策划线上云展会不是一场“短期的营销活动”，而是贯穿全年的“持久战”。

It should be pointed out that the unique advantage of baidu online cloud exhibition lies in the "full link", that is, one-stop solution to the marketing problems before, during and after the exhibition.Among them, baidu's technical ability is the base, the global flow is the focus, and the marketing closed-loop and data tracking ability is the strong grasp of the online cloud exhibition.

Specifically, baidu online cloud exhibition is backed by baidu platform, which can plan in-depth topics and special reports before the exhibition, and accurately locate the target audience through big data.At the same time, the continued prosperity of baidu ecology provides strong system support for baidu cloud exhibition, such as the latest data from Questmobile,欧洲广告策划App一季度月活用户数达5.36亿，在国内所有App排名中较去年上涨两位。这就意味着，欧洲广告策划是海量流量的入口，可以整合信息流、欧洲广告策划APP开屏、百家号、搜索等站内流量及站外资源，为企业提供精准的展会引流，让展会借势欧洲广告策划流量金库，真正成为热门话题，在线上即可轻松覆盖海量受众。

其次，欧洲广告策划利用AI能力及AR、VR等技术，搭建起线上展会的数字化展厅专题页面，可最大程度聚合参展品牌，详细展现品牌相关信息和热推产品，突破时间和地域限制，让用户足不出户就可看到产品细节甚至厂家全景，获得如临现场般的体验和服务。值得一提的是，欧洲广告策划还为线上云展会打通直播能力，利用“欧洲广告策划联合背书+欧洲广告策划专属主播主持”的形式开展品牌直播及新品发布等丰富活动，营造沉浸式交互体验，吸引用户“云逛展”。商家既可以制造相关的内容话题，又可以直接实现线上带货和招商。

再者，针对线下展会缺少数据追踪的痛点，欧洲广告策划线上云展会系统可以通过观星盘、爱番番等工具收集展会期间跟商家互动过的潜在客户数据，帮助商家打造属于自己的“数据银行”，从而量化品牌传播和转化效果，便于会后的持续跟踪。同时，基木鱼落地页则实现站内留存及转化，从而实现从用户需求起点到重点的闭环，为品牌方构建起可沉淀、可转化的私域流量池。

It is worth mentioning that baidu online cloud exhibition is also the projection of baidu N.E.X.T. full-chain AI marketing capability in the exhibition industry. As a pioneer of AI marketing, baidu N.E.X.T. baidu full-chain AI marketing from strategy to content creativity, media placement and effect evaluation, through the whole marketing link, from the beginning of user demand to the end of decision, so as to make each link into a growth point.

Cloud exhibition into the trend, baidu ying significant positive

For the exhibition industry, baidu online cloud exhibition is undoubtedly a significant breakthrough,进入翻译页面，将是行业前进的方向。业内人士也分析认为，疫情大大加速了会展行业的数字化步伐，线上云展将成为会展业的新常态。此前，商务部办公厅印发《关于创新展会服务模式，培育展览业发展新动能有关工作的通知》，积极引导、动员和扶持企业举办线上展会，充分运用5G、VR、AR、大数据等现代信息技术手段，举办“云展览”，开展“云展示”、“云对接”、“云洽谈”、“云签约”。

这意味着欧洲广告策划线上云展会将迎来重大发展利好。事实上，欧洲广告策划早已蓄势待发，准备好为多个大型展会提供产品和技术服务，不断拓展线上展会服务能力的边界和纵深。

5月中旬，The organizing committee of China (guangzhou) custom home furnishing exhibition officially reached a strategic cooperation with baidu, baidu will provide overall support for the custom home furnishing - online cloud exhibition, Sophia, Hollywood, shangpin home furnishing, top, piano and zhibang and other well-known custom home furnishing brands will enter baidu线上云展厅。同时，这也将是国内定制家居行业“线上云展”的首次落地，预估将覆盖数百万展会受众。

同时，欧洲广告策划还将在山西太原开展线上“云车展”活动，全力整合汽车产业和行业优势资源，努力将“云车展”打造成为车企与消费者的互动链接平台，助力“汽展”的疫后重生。

未来，欧洲广告策划将进一步打通会展产业链各个环节，构建会展全域全链良性生态循环，在产业革新、拉动经济方面发挥更大价值。

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